The Online Publishers Association found more than a quarter of Internet users now watch video online weekly.
Ad Revenue Driven by Online
The total advertising media investment in the U.K. is set to reach £12.2 billion, or about $22.9 billion in U.S. dollars, this year, and to continue on to £12.7 billion in 2007.
"The total advertising media investment in the U.K. is set to reach £12.2 billion, or about $22.9 billion in U.S. dollars, this year, and to continue on to £12.7 billion in 2007."
Source: Clickz.com, June 01, 2006. read full article
Online advertising is fast becoming the most popular and successful way to advertise in today’s ever expanding digital world. With the decline of print advertising revenue and the increase of Broadband in the UK, online advertising is now becoming a leading contender in the advertising marketplace.
In the USA:"Online ad revenues soared to a record $3.9 billion last quarter, according to a report released jointly by the Interactive Advertising Bureau (IAB) and the New Media Group of PricewaterhouseCoopers (PwC).
The spending figure marks a 38 percent increase over the year-ago period and a 6 % rise over the fourth quarter of 2005, when spending reached an estimated $3.6 billion."Source: Clickz.com, June 01, 2006. read full article
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Source: Dynamic Logic MarketNorms, 2005®
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Source: Dynamic Logic MarketNorms, 2005
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